I love to create bold ideas, clear concepts, and visual stories that connect brand, strategy, and emotion.

With 15+ years of experience across agencies, in-house teams, and freelance roles, I help brands define how they look, feel, and speak. From identity to campaign, from workshops to full rebrands—every detail matters.

Clients include: Armedangels, Birkenstock, CLOSED, Deichmann, Hessnatur, Tencel TM, Silhouette, Westwing and Zalando

CREATIVE DIRECTION & STRATEGY:
Brand Universe & Brand Guidelines
Image & Content Direction
Strategic Springboards & Consulting

ART DIRECTION:
Concept Development & Art Direction
of Full Funnel Campaigns