I love to create BOLD IDEAS, clear concepts, and SYSTEMS that connect brand, strategy, and EMOTION.

With 15+ years of experience across agencies, in-house teams, and independent consulting, I help brands define how they look, feel, and behave in CULTURE. Always aiming for coherence, RELEVANCE, and a point of view.

Clients include: Armedangels, Birkenstock, CLOSED, Deichmann, Hessnatur, Tencel TM, Silhouette, Westwing and Zalando

CREATIVE DIRECTION & STRATEGY:
Brand Universe & Brand Guidelines
Image & Content Direction
Strategic Springboards & Consulting

ART DIRECTION:
Concept Development & Art Direction
of Full Funnel Campaigns